About Your AIER Award

Strategic Value

Today, companies and firms are facing the challenges of an increasingly competitive local economy. While many businesses have taken on various initiatives to continue to grow, a select few have been able to benefit from the strategic value of business awards.

Sales Tool

Moshe Weinberg, owner of Richmond based Weinberg Tax Consulting, learned firsthand from a former manager that a business award can be an account executive ace-in-the-hole. "Used effectively, business awards are yet another sales tool to aid in the close of business," says Mr.Weinberg.

Free Publicity

Trevor Meade, General Manager of Shooter's Bar & Grill in Toronto, understands the value of award competitions. Mr.Meade says, "We believe it (business awards) helps validate what we do at our establishment and enhances our ability to keep good people." PR might be difficult to measure on the bottom line but it is invaluable.